MBA Marketing

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Master of Business Administration (MBA) in Marketing:

       An MBA in Marketing is a postgraduate degree program focused on developing expertise in the field of marketing and preparing individuals for leadership                 roles within the industry. It’s a two-year program that combines core business management courses with specialized subjects in marketing.

 

Curriculum highlights
  •  Foundation in business management: Includes subjects like Financial Accounting, Managerial Economics, Organizational Behaviour, Business Statistics, Operations Management, Human Resource Management, Business Communication, Business Law, and Ethics.
  • Core marketing subjects: Covers Marketing Management, Consumer Behaviour, Digital Marketing, Sales and Distribution Management, Marketing Research, Brand Management, Advertising and Promotion, and International Marketing.
  • Electives: Many programs offer elective courses allowing students to specialize further in areas like Retail Marketing, Services Marketing, B2B Marketing, or Sports and Entertainment Marketing.
  • Learning methodology: Emphasizes practical applications through case studies, group projects, presentations, internships, and simulations.                             
Key skills developed:
  • Strategic thinking and analysis: Developing the ability to analyze market trends, consumer behavior, and competitive landscapes to create effective marketing strategies.
  • Digital marketing and analytics: Gaining expertise in areas like SEO, SEM, social media marketing, content marketing, email marketing, and using tools like Google Analytics to measure campaign effectiveness.
  • Brand management and positioning: Learning how to build a distinctive brand identity, communicate brand values, and connect emotionally with consumers.
  • Effective communication and persuasion: Developing strong verbal and written communication skills to create compelling marketing messages, deliver persuasive presentations, and negotiate with stakeholders.
  • Leadership and management: Cultivating leadership qualities, fostering teamwork, and effectively managing marketing projects and teams.
Career opportunities

       An MBA in Marketing opens doors to diverse and rewarding career paths across various industries like FMCG, E-commerce, Retail, Consulting, Advertising,             and Technology.

Popular job roles include
  • Brand Manager: Responsible for developing brand identity, positioning, and overall brand strategy.
  • Marketing Manager: Leads the development and implementation of marketing plans to achieve business objectives.
  • Digital Marketing Manager: Oversees online marketing efforts including SEO, social media, and online advertising.
  • Sales Manager: Leads sales teams, develops sales strategies, and strives to meet sales targets.
  • Market Research Analyst: Conducts research and analyses data to understand consumer behaviour and market trends.
  • Product Manager: Manages the entire lifecycle of a product from conception to launch and post-launch optimization.
  • Public Relations Manager: Handles a company’s public image, media relations, and crisis communication.
  • Advertising Manager: Plans, executes, and evaluates advertising campaigns.
  • E-commerce Manager: Focuses on optimizing online sales platforms and managing digital storefronts.
Potential Employers

         Top companies that hire MBA Marketing graduates include Google, Unilever, Procter & Gamble, Deloitte, Amazon, Flipkart, Tata
         Consultancy Services, and many others.

Salary Expectations:

         Salaries for MBA Marketing professionals vary depending on factors such as experience level, job role, industry, location, and the reputation of
         the institution.

  • Entry-level: Typically ranges from ₹3–6 LPA.
  • Mid-career: Can reach ₹12–20 LPA or more, particularly for professionals specializing in digital marketing.
  • Senior-level: May exceed ₹30 LPA, especially for those in leadership positions within leading companies.
  • The average salary for MBA Marketing graduates in India is around ₹19.2 LPA and may exceed candidate’s performance

Admission Requirements:

  • Bachelor’s Degree: A bachelor’s degree in any discipline from a recognized university is generally required, with a minimum of 50% aggregate marks (45% for reserved categories)